CoSpirit MediaTrack, triple vainqueur du prix Agence Media de l'année by Offremedia

Diagnosis & optimization of retail outlet networks

  • Physical diagnosis of the store(accessibility – visibility – exclusivity – age)
  • Digital diagnosis of the store(effectiveness and visibility at high traffic points)
  • Catchment area research
  • Competitive pressure rating
  • Specific research approach for drives

Impact of advertising investment

  • Pre-test of advertising campaigns
  • Mono- and multi-media post-test(print, radio, TV, poster, digital, in-store, etc.)
  • Readership research
  • Website audit

Quality audit of marketing and media campaigns

  • Door-to-door distribution (flyers, corporate magazines) Field quality inspection (CADDI methodology) and assessment via a web panel
  • Temporary posters Field quality assessment (UDA guidelines)
  • Long-term posters Field audit and price impact scoring
  • Retail outlet Mystery visits, event and staging audit, POS price checks

Consumer surveys

  • Customer/non customer research
  • Usage and attitude surveys
  • Customer satisfaction index
  • Customer profiling and segmentation
  • Geolocalized customer panel
  • Specific approaches to communities of influence – social networks

Awareness, image and positioning

  • National and local awareness index
  • ”Driver & deterrent” research
  • Image and positioning report
  • Local and national e-reputation