The Local Communication magazine
The Local Communication Mag, published by CoSpirit, is aimed at retailers, business groups and local government entities.
French advertisers spend 30 billion euros on communication every year, of which 10 billion euros of this goes on local investments. This comes as no surprise when you know how powerful local communication can be in persuading customers to visit your selling points. What are the best practices in terms of local communication? What is at stake? Your brand notoriety is not the only factor influencing store traffic anymore!
Invest in your local community; deploy your best sales staff; understand local communication media and concepts; monitor your competitor’s use of these concepts; have a global real-time grasp of activity, and of course, always stay ahead of those who want to conquer your catchment area… There are many issues that CoSpirit will help you address with this web magazine.
If you find that certain topics deserve more coverage, let us know !