It’s not contradictory to be an American multinational technology company and be interested in local communication. The numerous Google functions that
Redrawing catalogue distribution zones by CoSpirit: “An additional service to the local experience”
Électro Dépôt, specialist in low-cost household appliances and multimedia products, set up in the summer 2014 a study of the
Improving leaflets’ distribution zones – Interview with Virginie Steinbach
Virginie Steinbach is the communication manager of the Emova Group, owner of the famous flower whops Monceau Fleurs and Rapid
How to optimize store communication zones: 3 tips
As budgets decrease retailers want communication zones – the areas where printed advertisement are distributed – to be more and more
How to control the distribution quality of printed advertising?
Knowing if printed advertisements are correctly distributed is a major concern for retailers, considering the huge amounts spent every year.
How can geomarketing help you estimate the development potential of a sales points’ network?
Geomarketing is a powerful tool for brands. It enables to carry out studies about development potential that will help the
Distribution controls: 5 good reasons to start!
For many retailers print advertising represents the biggest chunk of their media budget. In 2014 in Europe more than 110
“No Junk Mail” stickers: good news for the return on investment of folder media!
Either as a result of personal initiative or distribution by associations or city councils, the last few years have seen
One third of mobile requests driven by local interest
Check store availability of a product and find it elsewhere if needed; get in touch with the store to make
Large retailers: what is a competitive pressure index?
The CPI, or competitive pressure index, is a statistic used to measure in an objective and reliable way the competitive