Optimising your POS network’s performance

• Definition or redefinition of communication areas
• Performance measurement and detection of areas of potential development
  
• Identification of reasons for the decline of traffic affecting your struggling outlets
  
• Measurement of brand awareness in your operational area (multi-local reputation barometer)

Understanding your customers and feeding this into
your strategic thinking

• Image assessment and positioning in your operational area
  
• Customer / non-customer studies, habits and attitudes, obstacles and drivers
  
• Customer profiling and segmentation
  
• Satisfaction barometer
  

Measuring the impact of your communication actions
to improve efficiency

• Pre and post test creation of advertising
  
• Post test single or multiple media (in particular Isa impact, reference barometer for hard copy catalogues distributed through mailboxes)