Optimising your POS network’s performance Definition or redefinition of communication areas Performance measurement and detection of areas of potential development Identification of reasons for the decline of traffic affecting your struggling outlets Measurement of brand awareness in your operational area (multi-local reputation barometer) Understanding your customers and feeding this into your strategic thinking Image assessment and positioning in your operational area Customer / non-customer studies, habits and attitudes, obstacles and drivers Customer profiling and segmentation Satisfaction barometer Measuring the impact of your communication actions to improve efficiency Pre and post test creation of advertising Post test single or multiple media (in particular Isa impact, reference barometer for hard copy catalogues distributed through mailboxes)