CoSpirit MediaTrack, triple vainqueur du prix Agence Media de l'année by Offremedia

CoSpirit MediaTrack: operational consulting group in marketing and media, retail expert.

Local Communication Mag

le mag de la com locale

LOCAL COMMUNICATION, LOCAL MEDIA, LOCAL DIGITAL, CATALOGUES, LEAFLETS AND FLYERS, LONG-TERM POSTERS…

At CoSpirit we’ve decided that Local will be our spearhead, and we want to share it with you! We’re delighted to introduce you to our web magazine, which is totally dedicated to local communication. Decoding, basics, testimonials … Every two weeks discover all the latest local communication trends and topics, and use them to promote your retail outlet and boost traffic at point of sales!

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News

object(WP_Post)#2723 (24) { ["ID"]=> int(3061) ["post_author"]=> string(1) "1" ["post_date"]=> string(19) "2016-04-18 10:05:09" ["post_date_gmt"]=> string(19) "2016-04-18 09:05:09" ["post_content"]=> string(5022) "A consortium of the world’s leading independent media agencies have joined forces to launch Local Planet, a new global media agency network. At launch, Local Planet operates in over 40 markets across the world and includes Horizon Media in the U.S., the United Kingdom’s the7stars, Spain’s Zertem Communication Group, Italy’s Media Italia, Germany’s pilot, France’s CoSpirit MediaTrack, Sweden’s Tre Kronor and India’s Percept Media among its founder shareholder agencies. The Local Planet network will be lean, agile and devoted to client service and media solutions on the ground and is committed to providing its international clients with a level playing field in accessing international strategy, value, transparency, technology and talent. Martyn Rattle, formerly Global CEO of Vizeum and Global Chief Client Officer of Aegis Media, has been named Global CEO of Local Planet. Bill Koenigsberg, President, Founder and CEO of Horizon Media, the largest and fastest growing privately held media services agency in the world, has been named Chairman of the new network. All the main shareholder agencies’ founders and leaders will sit on the newly formed Local Planet Group Board, leveraging the talents and experience of some of the leading names in the media industry. “CoSpirit MediaTrack was a founder agency of Columbus Media International, a collective of highly respected and like-minded local, independent media agencies, sharing the same values and passion for providing clients with tailored, best-in-class, local media services and solutions,” said Florian Grill, Founder and CEO of CoSpirit MediaTrack, France and Board Director, Local Planet.  “Market developments and the changing needs of international clients have inspired us to evolve the Columbus model.  We have, therefore, chosen an internationally experienced global CEO, supported by a senior network team, who will help us take the best of Columbus and create a genuine, globally competitive network that will appeal to a range of international clients who are looking for a different international agency partnership solution. We are, therefore, now launching Local Planet, a privately owned global media agency network, the only one of its kind", said Jose Luis de Rojas, CEO, Zertem Communications Group, Spain and Board Director, Local Planet. “We know that many international marketers are looking for an alternative to the holding company model, a more agile and service oriented solution built around their specific needs, said Martyn Rattle, Global CEO of Local Planet. The shared experiences of starting successful independent agencies from scratch is an important factor behind Local Planet and its culture. Each one of Local Planet’s agencies has started, grown and succeeded by fighting for and on behalf of their clients.  We are now bringing that start-up, independent spirit to our global network. We are looking forward to working together with international clients in the pursuit of shared success.” The Local Planet model also allows it to offer its clients best-in-market, tailored technology and data solutions through its local and international partnerships, rather than offering a ‘one size fits all’ approach. The network agencies currently work with some of the world’s most recognisable brands, including Geico, Capital One, Nike, IKEA, Viacom, Pfizer, H&M and Kayak, among others. About the CoSpirit group: Created in 1994, the CoSpirit Group is an independent marketing & media operational consulting group. The group specialises in optimising local or national marketing campaigns and media for three types of client: retail networks, local and regional authorities and brands. Thanks to the launch of its Ambitions plan in mid-2012 and the high-performance digital tools developed by internal R&D teams to help customers optimise their actions, the group is enjoying very strong growth: 30% in 2013 and 39% in 2014 with revenues of EUR 11.5 million and a target of EUR 13.5 million for 2015. The group’s gross volumes for purchase of space also exceed EUR 225 million and the group expects this to grow to EUR 367 million in 2015. The group is also pursuing its expansion internationally, where it generates nearly 10% of its revenues, drawing on the Local PLanet international network of independent media agencies, of which it is a member and shareholder. The group also holds a 30% stake in Roamler France, a mobile phone application enabling a community of mobile users (Roamlers) to carry out field missions. The CoSpirit group obtained the 5th highest rating in the RECMA qualitative ranking published in June 2015, where it also posted the strongest growth in business volume (+ 25%). The group currently has 105 permanent employees based in Paris, Lyon and Tours." ["post_title"]=> string(284) "World’s leading independent media agencies join forces to form new global media agency network, Local Planet Horizon Media, the7stars, Zertem Communications Group, Media Italia, pilot, CoSpirit MediaTrack, Tre Kronor and Percept Media are among Local Planet’s founder agencies" ["post_excerpt"]=> string(0) "" ["post_status"]=> string(7) "publish" ["comment_status"]=> string(6) "closed" ["ping_status"]=> string(6) "closed" ["post_password"]=> string(0) "" ["post_name"]=> string(182) "worlds-leading-independent-media-agencies-join-forces-to-form-new-global-media-agency-network-local-planet-horizon-media-the7stars-zertem-communications-group-media-italia-pilot-cosp" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2016-04-18 10:05:09" ["post_modified_gmt"]=> string(19) "2016-04-18 09:05:09" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(32) "https://www.cospirit.com/?p=3061" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" } object(WP_Post)#2725 (24) { ["ID"]=> int(3015) ["post_author"]=> string(1) "1" ["post_date"]=> string(19) "2016-03-18 14:51:09" ["post_date_gmt"]=> string(19) "2016-03-18 13:51:09" ["post_content"]=> string(5109) "Bolstered by sustained growth since the launch of its first Ambitions plan in 2012, with group revenues more than doubling in 3 years from EUR 6.5 million to a forecast of EUR 13.5 million in 2015, the CoSpirit group is setting itself new goals for 2018, with a sales target of EUR 25 million. To achieve this, the group intends to strengthen its position as No. 1 in local communication in France, become No. 1 in Europe and target top spot among  independent media agencies in France. These ambitious goals translate to a new strategy for innovation and external growth. First objective: CoSpirit is already No. 1 in local communication in France. It must also become No.1 in Europe Local communication is a recognised area of CoSpirit expertise. Over the last 20 years, Cospirt has become the preferred partner of retail networks and local authorities (9 out of 22 regions use the group). The local market is poorly handled by large media agencies and CoSpirit aims to consolidate its position as No. 1 in France, but also to become No. 1 in Europe. The agency already takes care of the sales outlet communication in France and abroad for several of its retail customers (Carrefour, Decathlon etc.). It offers several advantages: digital tools for shops developed by its R&D teams, an unparalleled Store Contact Team to develop responsive local media and location-based communication, 230 local media observers and 10,000 mobile users for missions in the field. Second objective: MediaTrack aims to become the No. 1 independent media agency in France In the wake of its double award as OffreMedia Media Agency Challenger of the Year 2015 for growth and innovation, MediaTrack aims to become the No.1 independent media agency in France. MediaTrack intends to bring three growth levers to bear to achieve this: organic growth with particular gains expected from new customers in the retail world, the agency's specialist sector, acquisitions that will allow it to measure up against the big networks and also international growth with the development of its international network of independent media agencies. Third objective: Continue to innovate in the service of local communication and retail  The CoSpirit Group’s equity investments in start-ups Roamler and AR Development* have added to its retail offering, to make local marketing actions and communication even more efficient. The group is convinced of the contribution new technologies can make for large retail groups but notes that their ability to innovate is often low because of the difficulty of moving head office and the operational end forward together. The CoSpirit group therefore wishes to leverage its technology knowhow and its base of retail customers in France and Europe to develop both a start-up incubation facility and joint ventures with innovative companies abroad who want to grow in the retail market in Europe. To achieve these growth objectives, the CoSpirit group is planning investments of EUR 2 million, some of which will be devoted to strengthening its internal organisation with the recruitment of 45 people over the next 3 years.   About the CoSpirit group: Created in 1994, the CoSpirit Group is an independent marketing & media operational consulting group. The group specialises in optimising local or national marketing campaigns and media for three types of client: retail networks, local and regional authorities and brands. Thanks to the launch of its Ambitions plan in mid-2012 and the high-performance digital tools developed by internal R&D teams to help customers optimise their actions, the group is enjoying very strong growth: 30% in 2013 and 39% in 2014 with revenues of EUR 11.5 million and a target of EUR 13.5 million for 2015. The group's gross volumes for purchase of space also exceed EUR 225 million and the group expects this to grow to EUR 300 million in 2015. The group is also pursuing its expansion internationally, where it generates nearly 10% of its revenues, drawing on the Columbus international network of independent media agencies, of which it is a member and shareholder. *On 1 July 2015, CoSpirit became the 100% owner of AR Development, which publishes the AR Connect solution, a local production and creations platform for retail networks and their stores. The group also holds a 30% stake in Roamler France, a mobile phone application enabling a community of mobile users (Roamlers) to carry out field missions. The CoSpirit group obtained the 5th highest rating in the RECMA qualitative ranking published in June 2015, where it also posted the strongest growth in business volume (+ 25%). The group currently has 100 permanent employees based in Paris, Lyon and Tours." ["post_title"]=> string(118) "CoSpirit group announces a new development phase with Plan Ambitions 2, with the goal of doubling its revenues by 2018" ["post_excerpt"]=> string(0) "" ["post_status"]=> string(7) "publish" ["comment_status"]=> string(6) "closed" ["ping_status"]=> string(6) "closed" ["post_password"]=> string(0) "" ["post_name"]=> string(117) "cospirit-group-announces-a-new-development-phase-with-plan-ambitions-2-with-the-goal-of-doubling-its-revenues-by-2018" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2016-03-18 14:51:09" ["post_modified_gmt"]=> string(19) "2016-03-18 13:51:09" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(32) "https://www.cospirit.com/?p=3015" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" } object(WP_Post)#2649 (24) { ["ID"]=> int(3011) ["post_author"]=> string(1) "1" ["post_date"]=> string(19) "2016-03-18 14:46:23" ["post_date_gmt"]=> string(19) "2016-03-18 13:46:23" ["post_content"]=> string(7354) "In just 3 years, the Offremedia Prix Agence Media de l’Année has become a reference in the world of media consulting. Last night at the award ceremony for the French version of Media Agency of The Year, the CoSpirit MediaTrack group not only took first place on the podium in the Challenger category but also won the Innovation and Strategy prizes. In addition to the high points that made 2015 such a successful year for the group (ever-growing revenues, several significant new contracts (including Carrefour for managing its local media), joining UDECAM (the French association of media buying and consultancy companies), co-chairing the AAMI (the French independent media arts alliance) and storming through the front door of the RECMA rankings), CoSpirit MediaTrack caught the attention of the Offremedia jury for the tangible progress detailed below. 1/ Multiple innovations with the development of digital tools to optimise its clients’ local communication - V2 of the local media panorama online tool that allows group clients to navigate 13,000 local media titles - The creation of an online billing monitoring tool adapted to each client group to manage the large volumes that local communication generates. - The establishment of a new digital platform to optimise the provision of supporting documents and streamline the interaction between advertising networks, the media agency and clients. 2/ An original development strategy, based on 3 approaches - Organic development, particularly among retail advertisers by relying on the expertise of local media. - International expansion with the support of the Columbus global network of independent media agencies, which MediaTrack is a member and shareholder of. More on this in March 2016. - Also through an external growth strategy with ongoing acquisition projects with the aim of becoming the top independent media agency in France. 3/ An innovative approach through joint-ventures with foreign companies or equity investments in start ups Within the group, this innovative approach is known as RETAIL INNOV. The principle is twofold: create JVs with companies (mainly North American) who have offerings that add value for retailers in Europe or take stakes in start-ups that offer solutions and technologies that add value for retailers. A winning strategy with two success stories and double-digit growth. An initial 51% stake (since rising to 100%) in an e-procurement platform to allow stores to order their local communication media. A second with a 30% stake in Roamler, a community of mobile users who check the quality of execution in stores to identify areas for optimisation. In short, there is a diversification strategy that aims to place innovation at the service of gaining advertiser loyalty for the group and also give the group a competitive advantage. Florian Grill - Co-Founder and Chairman & CEO of CoSpirit MediaTrack, on the Innovation Award "The Innovation Award is often a harbinger of future growth, so it’s the one entrepreneurs want most!  At CoSpirit MediaTrack we're convinced that there are still many things out there to be invented and many innovations to cooperate on in our business sectors, with our clients, advertising networks and all the teams. We would of course enjoy a quieter life by innovating less, but we would grow much more slowly and we would have much less fun! " Delphine Médeci - Associate Director of CoSpirit MediaTrack, on the Strategy Award "This Strategy award naturally recognises the agency's capacity for innovation, but also its capacity to invest in development approaches that differentiate and structure MediaTrack. We’ve now had double-digit growth for three years and we very much hope that the strategy we are deploying will bear fruit in the coming three years. A big thank you finally to all those who ensure that this venture is also a people-centred venture that is such a pleasure to be part of: our advertising network partners, partners in advertising agencies, commercial and PR agencies, our advertisers who entrust us with their work and of course all the agency's employees who, day in, day out, contribute expertise, commitment, mutual assistance and good humour, key values at CoSpirit MediaTrack." Marc Lewitanski - Director and Vice President at CoSpirit MediaTrack on the OffreMedia Agency of the Year Award, Challenger Category "It’s a great source of pleasure and pride for CoSpirit MediaTrack teams to receive three awards. I want to give special thanks to Thierry Amar, the Offremedia teams and the evening's partners. "Special thanks" because we in the media profession needs these events to bring us together, promote exchange and continue to build our business areas for the future. Whatever the market challenges, even if times are tough for many, there’s no such thing as fate, there’s always a place in our market for innovative companies, independents capable of providing genuine service to their clients. And this can and should be done in the right spirit, with good humour, and without ever losing sight of the desire to 'make it new'!"   COSPIRIT MEDIATRACK NEWS Created in 1994, the CoSpirit Group is an independent marketing & media operational consulting group. The group specialises in optimising local or national marketing campaigns and media for three types of client: retail networks, local and regional authorities, brands. Thanks to the launch of its Ambitions plan in mid-2012 and the high-performance digital tools developed by internal R&D teams to help customers optimise their actions, the group has experienced very strong growth, doubling revenues in three years (EUR 13.5 million in 2015). The group launched its Ambitions 2 plan at the end of 2015, setting the following goals for 2018: – strengthen its position as No. 1 in local communication in France and become No. 1 in Europe, – become the top independent media agency in France through an external growth strategy, strengthen its international network, Columbus, and organic development (total space bought by the group in 2015 estimated at EUR 367 million) – support innovation in the retail sector. The group is also pursuing its expansion internationally, where it generates nearly 10% of its revenues, drawing on the Columbus international network of independent media agencies, of which it is a member and shareholder. The group holds a 30% stake in Roamler France, a mobile phone application enabling a community of mobile users (Roamlers) to carry out field missions. The CoSpirit group obtained the 5th highest rating in the RECMA qualitative ranking published in June 2015, where it also posted the strongest growth in business volume (+ 25%). The group currently has 105 permanent employees based in Paris, Lyon and Tours. In September 2015, CoSpirit developed a webmag 100% dedicated to local communication, at: https://www.cospirit.com/magazine" ["post_title"]=> string(86) "CoSpirit MediaTrack, a triple-winner at the Offremedia Media Agency of the Year Awards" ["post_excerpt"]=> string(0) "" ["post_status"]=> string(7) "publish" ["comment_status"]=> string(6) "closed" ["ping_status"]=> string(6) "closed" ["post_password"]=> string(0) "" ["post_name"]=> string(85) "cospirit-mediatrack-a-triple-winner-at-the-offremedia-media-agency-of-the-year-awards" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2016-03-18 14:56:35" ["post_modified_gmt"]=> string(19) "2016-03-18 13:56:35" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(32) "https://www.cospirit.com/?p=3011" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" } bool(false) bool(false) bool(false)
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